Saturday, April 23, 2011
The power of words
Saw this nifty ad over at Houston's Clear Thinkers:
I'm not sure I believe that would actually happen, but one would stop to read and think and perhaps in the end reach in to the pocket.
8 Comments:
By 
, at
Sat Apr 23, 10:11:00 AM:
Very good, thanks for posting it. mpw
By , at
Sat Apr 23, 10:11:00 AM:
By , at
Sat Apr 23, 10:20:00 AM:
Conveys elegantly in 108 seconds more than most films manage in 108 minutes.
By , at
Sat Apr 23, 10:27:00 AM:
Also, couldn't help noticing its juxtaposition against a prior posting. Should be required viewing for all teachers attending any meeting hosted by the Conference on College Composition and Communication.
By , at
Sat Apr 23, 11:54:00 AM:
Of course it could happen! Words have great power. And, this advert has beauty; thanks for putting it up- you improved my view of this rainy day considerably.
By , at
Sat Apr 23, 04:09:00 PM:
A very effective short. Yes words are tool numero uno.
What I noticed here was not so much that changing words made a difference, but rather that changing the message made a difference. Any time you rephrase a call for help or sympathy into a desire or voice for life and for strength in the face trying circumstance, you have a message people want and need to hear. It will be rewarded.
M.E.
By 
pam, at
Sun Apr 24, 04:20:00 PM:
I couldn't upload this yesterday; I am glad I tried again today.
It's all in the spin. . . . An effective ad precisely because it makes one stop and think. Thanks for posting, TH.
By Unknown, at
Wed Apr 27, 03:35:00 PM:
I understand that this is a teaching tool for marketers, to teach honing of what you want to say in order to get the best outcome; in a real life situation I'd ask the first question that came to mind, "How can I help you?"
