Sunday, May 24, 2009
Annals of advertising: Dual branding
Playboy is cross-marketing with... Quiznos?
Back in the day, Playboy was cool. The only reason Playboy could agree to do this ad -- which you probably do not want to play in the office -- is that today it is not. Quiznos must have paid Playboy, rather than the other way around.
But the ad probably does appeal to teenaged boys well into their thirties. I bet it moves a lot of toasted hoagies.
2 Comments:
By 
, at
Mon May 25, 06:39:00 AM:
Nice touch with the mayo spooge, lol.
By , at
Mon May 25, 01:30:00 PM:
Here's another instance of dual branding to amuse.
